German to English Translations and Transcreations
English translations are an efficient way to improve your access to international target groups. But only if you hit the right note so that they read like original English writing.
English copy works best when it embodies the typical Anglo-American tonality, sentence structure and general build—and that can be a far cry from German writing styles! My translations are written for English speakers even if the contents stay true to the German source. While my language choices reflect whether I am writing for native or non-native English speakers, all readers benefit from a clear English translation. Not too formal, not too chummy, and with all the facts of the German original.